BOAO, Hainan, April 24 (Xinhua)  President of Brilliance Auto Lin Xiaogang said here Sunday that passenger vehicles made in China are growing more competitive.

   At a sideline panel discussion on China's automobiles industry of Boao Forum for Asia (BFA) 2005 annual conference, Lin said that his company will incorporate world-leading technologies into latest auto products.

   Being the first Chinese companies listed in the New York Stock Exchange in October 1992, Brilliance cooperated with BMW in March 2003 to kick off production lines and sales networks of BMW cars.

   Besides cooperation with the German auto manufacturer, Brilliance got licenses for developing technologies borrowed from Toyota and designs from Italy. Meanwhile, the Chinese fledgling company employed advanced technicians from Ford and Japanese automobile manufactures.

   Brilliance also introduced the world's newest sales strategies into the Chinese market for branding.

   Technological advancement is now not the only decisive factor for sales success, said Lin. Creating a successful brand name has become more and more translated into success in markets.

   More than 5 million vehicles were sold last year in China, which became the world's third largest market for auto sales. 

   While making great progress in branding their own cars, Lin said, many Chinese automobile manufactures are now faced with increasing overseas challenges.

   Auto multinationals have large research and development budgets. They could sell to China successful brands, which have gained applause in foreign markets, Lin said. The global branding strategy save them funds in research and development, he said. Enditem